Resonating with Malaysians of all ages
Every First Makes Home Feel
More Like Mine
CREATIVE:
You always remember your first.
This 4-part Reels-first video series told the story of new firsts at home —reminding people that IKEA is always there at the most important moments. Each reel featured seamless product integration, spotlighting hero pieces across storage, kitchen, living, and bedroom.
Impact:
Maximised Reach,
Minimised Cost
75% lower Cost-Per-View
63% higher View-Through-Rate
