Shortlisted for Meta Reels Impact Award
Get Inspired Through Play
CREATIVE:
From IRLs
to FYPs
The creative spark came from bridging the gap between on-ground activations and digital engagement. By showing how each room transform into playful spaces, we encouraged audiences to reimaginetheir homes. The LEGO playground became a gateway to drive website traffic and encourage deeper product exploration.
Impact:
Delivered traffic at a low cost, optimising ROI
1.22% CTR , 25% above benchmark.
RM0.19 CPC,21% below benchmark.
13K Link Clicks driving 4.6K Website Sessions.
