A Record Worth Celebrating
#IKEAripapYourWay
CREATIVE:
From record to movement.
We transformed a record breaking achievement into a community celebration, with IKEA co-workers leading a series of unexpected record attempts that inspired Malaysians to create and share their own #IKEARipapYourWay moments.
Impact:
Growing a community around
a shared cultural icon.
7.9M+ campaign views
400+ new community followers
420% higher organic engagement
