Turning real insights into relatable brand stories
Complete Sleep Completes You
CREATIVE:
Everyone deserves a good night’s sleep.
Our role is to show how IKEA makes that possible. We went in-store to capture authentic sleep struggles and habits from real Malaysian customers. These responses were then transformed into a funny two-part video series that inspires better sleep.
Impact:
Results that helped our clients sleep better.
567% Increase in Engagement
9M+Combined Reach
103K Post Link Clicks
